How To Amplify Your Social Media Strategy 2020
4 November 2019
Versatile and incredibly profitable, social media ads have paved way for endless possibilities in reaching out to audience from different social media platforms. However, we all know change is the only thing permanent in this world. This means strategies that worked for your social media advertising this year may soon become irrelevant next year. There is no better time than now to amplify your social media strategy for 2020.
Social media ads this year saw a rise in video adverts, info-marketers selling courses, and strong promotional content.
Whether these trends will stay on or not, one thing is for sure; 2020 will call for bigger and better approach to your social media ads. So ditch your old tactics and start formulating new techniques to amplify your social media ads. These 5 tips might just be what you need:
Amplify Your Social Media Ad Tip #1: Put More Dollars into Your Budget
You can choose not to, but be prepared for the backfire. 2020 is not a year for complacency especially that more and more brands have jumped on board with social media ads. In order to be competitive, you have to consider putting more dollars into your budget. Why?
Essentially, as your social media ads are running, social media platforms are collecting and aggregating data to search for users who are most likely to convert. If you have limited ad spending, that means you’re also spending for a limited amount of data. This ultimately affects your conversion and return of investment.
To ensure that your social media ads are up for faster optimisation and conversion, expand your budget a little more. This way, you’ll have a bigger and more profitable 2020.
Amplify Your Social Media Ad Tip #2: Start Using Video Ads
There’s no downplaying the power of video ads in 2020. Having grown massively this year, video ads will still play as key opportunities for amplifying your reach and ROI next year. If you haven’t used video in any of your social media ads, you’re certainly missing a big chunk on your revenue.
Did you know that you can grow your revenue by roughly 49% faster using video ads? Videos engage and captivate audience than any other media forms. If a user watches a video ad more than 50% of its content, that user has already shown interest in your ad and has a better chance of converting.
Try exploring tools for creating video ads such as Facebook tools. You don’t have to go all out at first but try something simple yet clever and meaty. At the end of the day, it’s still up to the content of your video whether it has the potential to convert or not. From simple video ads, you can eventually improve and make it grow into powerful feature-length ads.
Amplify Your Social Media Ad Tip #3: Be Savvy with Pixels
Small but incredible, Pixels can help you get the most out of your social media ad budget. These little snippets of code can amplify your targeting campaigns for future ads and remarket users who have previously visited your page. One particular Pixel you should be getting savvy with is Facebook Pixel. From Custom Audiences to Custom Conversions, this pixel can lead you to building an effective sales funnel for your social media ads.
Start setting up your Pixels now to create better social media ads, improve your conversion rate and get better ROI in 2020.
Amplify Your Social Media Ad Tip #4: Chatbot In-Charge
Do you know that today’s users would rather use a chatbot than an app or call customer service hotlines? As a result of this demand, there are now more than 300,000 active chatbots on Facebook Messenger alone.
Having a chatbot in-charge of Messenger Ad campaign allows you to create a better customer experience. Chatbots can provide 24/7 customer support helping customers resolve problems, answer queries and more.
By 2020, chatbots will continue to rise in numbers. Sure it can’t replace human connection but not embracing its huge benefits will leave a dent on your social media ad plans.
Amplify Your Social Media Ad Tip #5: Optimise Your Ads At Scale
Optimising your social media ads at scale lets you keep track if your campaigns are generating results as desired. This includes both micro- and macro-optimisation.
Micro-optimisation lets you see non-performers among your creative campaigns. No matter how special or great it looks, if it’s not performing then you have to cut it out.
At macro-level optimisation, it’s imperative that all your ad sets are generating your desired results according to your KPI. If an ad set failed to hit its mark, you’ll have to terminate it just so you can utilise your budget for other campaigns that are performing better.
Unfortunately, Facebook will still spend on ads that aren’t converting even if it prioritises your budget on ad sets that are converting. For this reason, it’s wise to scale each campaign result to stretch your ad budget as far as you can and avoid stacking up money on ineffective ad sets.
2020 is fast approaching. Don’t get caught up with old and rundown strategies; amplify your social media ads with these 5 terrific tips and start the year bright.
While no one can foresee what 2020 will bring, this year has offered great wins, lessons, and innovations which we all learned a lot from. This learning is what we bring with us in 2020 to become better marketers.
Jump on board with us to improve your strategies in 2020! Give us a call or fill out this form to get your complimentary digital consultation.