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It's good when your SEO marketing strategy works out to be successful; it's even better when you use free SEO tools! Did you know that Google currently controls 91.75% of the global search engine market making SEO one of the most important marketing strategies in the industry? 

But with so many SEO tools and resources available, it can be overwhelming to figure where to start. 

Navigate through this comprehensive blog to know more about some free SEO tools that can help you improve your website's rankings, attract more traffic, and ultimately, drive more business without spending a dime. 

Free SEO Tools to Improve your SEO Game

Free SEO Tools for Keyword Research

Keyword research is an essential factor to construct successful SEO strategies as it helps identify the words and phrases widely used to search for information, products, or services related to your website. 

• Google Keyword Planner

Google Keyword Planner is a free tool provided by Google that helps website owners, digital marketers, and advertisers find relevant and valuable keywords for their SEO and PPC (pay-per-click) campaigns. Just enter a keyword or phrase related to your business or industry, and the tool will easily generate a list of related keywords, along with their search volumes and competition levels. By using this tool, you can identify what are the most relevant and profitable keywords to target in your content, meta tags, and other on-page elements. This can improve your website's search engine rankings and help you gain more traffic to your site.

Google Keyword Planner can be accessed with a Google Ads account, even without any ads currently running. 

• Bulk Keyword Generator

The Bulk Keyword Generator is a tool for local keyword research. If you wish to strengthen your online presence in the location where you have a physical store or office, this tool is perfect for you.

It also aids digital marketing experts in charge of optimisation processes for various sites and allows users to search for keywords used by similar businesses. First, choose the category in which your company and service fall under, then enter all your location addresses. The tool will quickly generate a list of keywords to use accordingly. 

• SEO Keywords Spelling Checker

Alekseo’s SEO Keywords Spelling Checker is another reliable tool that allows you to check if the spelling of a keyword matches what internet users are looking for on Google. The tool compares it to the current trends and provides more relevant ones based on suggestions from Google itself making it a reliable source for finding hot topics.

It is mainly based on recurring Internet searches typed into the search engine, and considers these despite being poorly spelled.

Another great advantage with SEO Keywords Spelling Checker is the possibility of conveniently exporting the list of keywords to a CSV file. 

Free SEO Tools for Content Marketing

72% of online marketers consider ‘content development’ as their most successful SEO strategy. Below are some effective content marketing tools to help you maximise search traffic for free. 

• Google Analytics

Google Analytics is a powerful tool that can help improve your SEO efforts in many ways. Track and analyse important metrics related to your website such as traffic and keyword performance. 

You can also use it to determine high-performing content, monitor bounce rates as well as conversion rates. The tool’s facility to identify areas of improvement and make data-driven decisions can definitely boost your search engine ranking and drive more potential customers to your site. 

• Google Search Console

Google Search Console is another service offered by Google that helps monitor, maintain, and troubleshoot site's presence in the search results. 

It offers tools and reports for the following actions: 

• Confirms that Google can find and crawl your site
• Fix indexing problems
• View Google Search traffic data
• Receive alerts when Google encounters indexing, spam, or other issues on your site
• Shows which sites link to your website
• Troubleshoots issues for AMP, Mobile usability and other such features. \

SEO specialists can use the information in Search Console to influence various technical decisions for the website and conduct extensive marketing analysis. With this tool, you can monitor and resolve server errors, site load issues, and security issues like hacking and malware. Additionally, web developers can even track and resolve common issues with markup, such as errors in structured data.

Free SEO Tools for Technical SEO

93% of all online experiences begin with a search engine. This means that if you want your website to be seen by potential customers, it's essential that you optimise it for search engines using SEO. Here are some free and useful SEO tools to do just that:

• Pagespeed Insights

PageSpeed Insights (PSI) is a tool from Google that helps you find and fix issues that may be slowing down your page on both, mobile and desktop devices. It allows you to improve your ranking by providing you with everything you need to optimise your site.

PSI uses an open-source tool called Lighthouse to analyse website performance and page experience in a simulated environment based on several key metrics, including loading speed, resource utilisation, images, and other media optimisation. Your site’s performance is given a score as well as a summary of recommended improvements to make. 

PSI runs tests on the HTML, JavaScript, as well as other resources and provides both lab and field data about a page. Chrome User Experience Report collects real-world speed data from opted-in users in order to submit a detailed report. The final performance score may vary depending on different valuables but PSI will nonetheless serve as a useful asset to help you improve the user experience and increase your website’s overall speed and efficiency.

• Sitechecker

Sitechecker is an easy-to-use platform to measure, track, and improve search visibility. It is a must-have toolkit for website owners, marketing agencies owners, SEO specialists, marketers, and product managers. 

Some of the included tools are: 

• Site Audit
• Site Monitoring
• Rank Tracker
• Backlink Tracker
• Google Analytics integration
• Google Search Console integration
• On-Page Checker, and 
• Link Strategy. 

Site Audit detects issues that slow down SEO growth and gives specific tips on how to fix them. Site Monitoring collects a history of important SEO changes on the website and sends email alerts if any vital changes/updates take place.

Free SEO Tools for Link Building

A strong backlink profile improves a website's ranking in searches. Some of the link building tools are:

• MozBar

The Moz Toolbar (or MozBar) is a simple way to view on-page SEO elements and link data for any page on the web. Mozbar is a free Chrome extension, However MozPro comes with a subscription.

It automatically displays the Page Authority (PA), Domain Authority (DA) and MozRank (mR), of every page visited. A MozPro user additionally gets access to MozTrust (mT), Domain MozRank (DmR), and Domain MozTrust (DmT). 

The user can visually highlight the different types of links on each page viewed, followed and unfollowed, internal and external, and also highlight the keywords on the page. Even with limited access with the free version, MozBar remains a handy SEO tool that offers SEO insight about websites you’re interested in. 

• ClickMinded Domain Authority Checker

ClickMinded is a website that focuses on training businesses by offering SEO, sales funnel and paid advertising courses. They additionally have a domain authority checker that provides instant and straightforward results. This platform is equipped to check domain authority or page authority of multiple websites at a time.

Free SEO Tools for Rank Tracking

Although Google Analytics is a powerful tool, it only displays your overall traffic and doesn't specifically indicate where your website ranks.

Below is a list of other free SEO tools you can try if you need to monitor your rankings.

• Bulk Google Rank Checker

Google Rank Checker is an extension developed by Phedra Tech Online Solutions that allows users to easily extract Google results against any keyword and group them according to different categories. It is useful for analysing your rankings on Google and for competition analysis. Users will need to install it on their Chrome browser, go to Google and search any keyword. The extension will then extract all the SERP results in a new tab from which they can export to CSV. 

Pro Tip: & num=100 in the Google Searched URL to extract 100 Results.

• Serprobot

Serprobot is the perfect tool to track your keywords performance across all devices and locations. It determines which keywords are the most effective and which ones perform poorly by displaying their ranking data on search engine results pages (SERPs), it also determines top traffic driving keywords and competitor insights allowing you to reach your goals faster.

In order to raise your website's search engine rankings and increase traffic to your site, this tool can 

• Help you uncover keyword opportunities
• Monitor your website's search engine rankings
• Examine your competitors' rankings 
• Track local search rankings, and 
• Make data-driven decisions. 

Serprobot is an effective and highly recommended tool to drive traffic to your site and improve your position in the search engine results page.

Conclusion

Optimising your website’s SEO doesn’t necessarily require a larger budget.

These powerful SEO tools can strengthen your SEO strategies without incurring any cost.

So, whether you're a small business owner, a digital marketer, or an SEO professional, this Ultimate List of Free SEO Tools can help you drive a larger audience to your website and optimise its overall ranking on search engines, and subsequently grow your business.

Want to power through your SEO head-on? Trust our SEO experts at Elephant in the Boardroom. 

Get in touch with us to optimise your website today! https://www.elephantintheboardroom.com.au/contact-us