3 Mistakes to Avoid when selecting a Web Designer or Marketing Agency

5 March 2019

If you’re looking for a website designer to design a website with x-factor for your business, a marketing team to help you make friends on Social Media, or get found on Google. You’ll already know that there are thousands of freelancers and digital agencies out there competing for your business.

This can make it hard to decide who to partner with.

Your Digital Marketing or Website Design partner is an integral part of your business, as they will be representing your organisation and interacting with your customers on an ongoing basis. The wrong digital agency can be incredibly detrimental to your business image and customer relations - so it’s important to be picky!!

Here are three mistakes we see businesses make when they are selecting a team to partner with to design their website, help them make friends on social or get found on google.

1. Not defining their objectives first.
Before you get on the phone to a Digital Marketing or Website Design Team, it’s important that you know exactly what you want to achieve and also be armed with your Business proposition and values. If you’re clear on your goals, the involvement you want and the involvement you want your design or marketing team to take on, you’ll have a better chance of getting someone who is right for your business.

2. Failing to ask for statistics and testimonials.
Always ask for examples of previous work and statistics that are relevant to the work you require. If possible check any potential references, and ensure the firm you’re hiring from is accredited and reliable. It only takes a few minutes to check and can make all the difference to the quality of the partner you end up with.

3. Selecting a Website Designer or Digital Marketing Agency on price not professionalism.
The cheapest option is usually not the best when it comes to anything, and your Website Design or Digital Marketing Team are no exception to this rule. Don’t compromise on the quality of your Website, the security of your customer details or risk damaging your Brand.

It’s important not to cut corners when it comes to hiring a Digital Team for your business. Make sure you define your brand and goals, check stats and testimonials and pick an agency that puts professionalism and customer service at the top of their list of priorities.

For a free website or digital health check & marketing consultation – call 0449230559 or email us here.