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Your meta description is one of the very first things that searchers see when they make their daily Google search.

Did you know Google Trends has revealed that Australians conduct a whopping 250,000 - 300,000 Google searches on a daily basis? So, you can only imagine how many opportunities you have for your website to be discovered on SERPs. However, if you are yet to have optimised your meta descriptions, you may be missing out on opportunities to get users to click through and visit your website. 

Learning how to optimise it for SEO purposes is critical and should be at the very top of your priority list. Using concise, clear, and enticing meta descriptions to persuade users to visit your website will ensure that you earn the website clicks that you deserve!

We have created the ideal solution in 5 simple steps to ensure that your meta descriptions are competitive and optimised for search. Oh, and not to mention helping to increase the number of clicks and page visits to your website. 

But first, what exactly is a meta description? 

Meta descriptions are HTML tags that you can add to your website and your website pages. They are usually limited to 155 characters and contain a small snippet of information about your page and/or website. 

Although SERPs claim that a meta description has no direct SEO benefit in terms of search ranking, Google uses click-through rate (CTR) to determine whether your website generates good search results. The more clicks your website receives, the more likely it will rise in the search rankings. The more clicks your website gets, the higher the likelihood it will go up the search rankings. At the end of the day, how you construct your meta descriptions is super critical.  

Meta Description Tips to Increase Content Clicks

The infographic below contains some suggestions for enhancing and optimising your meta descriptions. 

1. Make use of relevant keywords. 
2. Don’t obsess over the character count. 
3. Ensure your rich snippets are optimised.
4. Avoid duplicate content. 
5. Make use of catchy/buzz words. 

To conclude….

Mastered your meta descriptions? Now, do you have what it takes to keep searchers on your website after they arrive? Team Elephant has a team of website designers and developers that can catch your users eye and keep it. Get to know us a bit more at www.elephantintheboardroom.com.au!