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A good story can captivate, entrance and evoke action, which is a powerful tool right? Who doesn't love a good story! Infographics are like mini ‘visual stories‘ combining text and graphics to visually communicate often complex issues, data and information. In a noisy, information driven world, full of data and signage, infographics are a great way to simplify, grab attention and tell your story. 45% more users will click on a link if it features an infographic. If you're in the planning stage of building a new website, infographics are one component of your website design that you should seriously consider.

Why use Infographics in Website Design?

Infographics are "in". In one day we create billions of pieces of content, millions of tweets and videos. Understandably, trying to make sense of the oceans of data that form our knowledge world is an epic daily challenge for audiences.

Here are five reasons why you should use infographics in your web design and cut through the noise.

1. A Good Infographic is Fast to Read and Easy to Grasp

90% of the information that goes to the brain is visual. Accordingly we need to tap into that “optic nerve”. One infographic is accordingly far simpler to comprehend than working your way thru pages of information. A well planned infographic has impact.

2. Infographics are More Likely to go Viral

Infographics have the ability to harness curiosity and deliver a powerful message. They not only intrigue, but have a higher propensity to be shared and go viral. Infographics have a much higher propensity to be shared than normal text or images.

3. Search Engine Optimisation

As good infographic’s generally have strong engagement, you should see in increase in traffic to your website. Google will index your website higher due to Google’s “Page Rank” algorithm. Win, Win!

4. Branding

Some companies even mix an infographic with their company emblem or logo. This has a powerful effect on brand mindfulness. This may require a you to be quite creative and inventive, however the visual impact will be powerful for your branding. 

Ensure you follow these steps when creating infographics:

1. Invest time into planning
2. Thoughtful strategy
3. Have a solid understanding of your customer profile or audience
4. Ensure your message is strong, clear and aligned with your brand messaging
5. Ensure accurate, meaningful data and information is shared

5. Generate Traffic, Visitors and Leads

Referring back to the viral capabilities of a well planned infographic, an infographic that is compelling, will drive traffic to your website band blog as people “like”, “share”, “tag” and “comment”.

An infographic is simply a creative way to take a “thousand words” and depict them using a picture. Today, readers are looking for quick access to lots of information. The challenge with infographics is creating quality infographics. Finding the right infographic creator can help you achieve your goals.

There are new tools and platforms emerging that make creating them easier such as Canva, Visual.ly and visme to name just a few.

Need help creating content? Contact our expert team of content creators at Elephant in the Boardroom today for a free consultation.

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