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Are you making sure that you are keeping up with the latest digital marketing strategies within your industry? We are already 3 months into the new year, which means new opportunities for your company. 

Nothing is constant in the world of digital marketing except change. What sells today might not do the same later. So it only goes to show how important it is to get ahead (and stay ahead) of the curve, especially in implementing innovative digital marketing strategies. 

If you're still wondering how you can make your business a success all the way down to your pipeline, this blog has all the details you need.

Digital Marketing Strategies that Will Take Your Brand to the Next Level

Digital Marketing Strategy #1: User Generated Content

Convincing your customers to choose your brand through user-generated content is a popular trend at the moment. This content, as the name implies, is provided by customers who have previously purchased and interacted with your brand. They can show it through posting pictures of themselves with your brand, unboxing live streams, video and online reviews, and other similar methods. 

UGC is rapidly growing in popularity and offers numerous marketing advantages. Because the content comes from your actual customers, it establishes your brand’s position and identity.

Digital Marketing Strategy #2: Artificial Intelligence

Recently, our social media feeds have been buzzing about ChatGPT, a new AI content creation tool that has amazed markets with its ability to create content based on prompts sent by its user. However, you should not rely on it entirely!

Instead, use AI to help with brainstorming, content research, and outlining the basis of your content. They can help you generate ideas faster, which you can then share online - it is that simple! 

Digital Marketing Strategy #3: Short Educational Videos

Short-form content is here to stay. Capitalise by creating educational videos that do not require a large amount of time from viewers.

As TikTok and Snapchat content has grown immensely in popularity, make sure to market your short video content here. Make sure the script is comprehensive and brief, and add a touch of humour for some extra spice.

Digital Marketing Strategy #4: Interactive Website and Personalisation

Nearly 50% of your customers say your business is credible simply because of its web design. Its significance cannot be overstated, especially given how easily people are drawn to appealing website designs. 

User-centred designs, such as horizontal scrolling, animated texts, colour combinations, and even gamification, are used in interactive websites. 

Impress your website visitors before they arrive by using interactive web designs.

Digital Marketing Strategy #5: Conversational Marketing

Keep in mind your customer's two characteristics - first, they want to feel connected with your brand, and second, they want to feel it now.

Conversational marketing meets both needs. By adding a chatbot to your website, you can ensure that you stay in touch with your customers even when you’re not at your computer. Add personalisation through automated responses so that if they need immediate help, you can connect with them at the moment.

Digital Marketing Strategy #6: Adapting to Cookie-Less World

Google is phasing out third-party cookies sooner, which will limit your website’s ability to deliver personalised advertising to visitors. Cookies were once valuable components of paid ads because they track visitors’ behaviour on the site, allowing them to create and send out personalised ads.

At first glance, this appears to be bad news, but it welcomes the opportunity to be more creative in developing personalised strategies and one-on-one marketing tools. However, it is also critical to exercise caution when it comes to use of personal data. Before using their data, obtain their permission.

Digital Marketing Strategy #7: Social Responsibility and Inclusivity

Customers are becoming more concerned about social issues, impacts, and consequences. 

What does your business stand for? What are the ideas that your brand promotes? Is your brand inclusive to all? These are some basic questions to consider for boosting the reputation of your business and making your brand a stand out.

Are you ready? 

All these new digital marketing strategies are extremely beneficial in raising your brand’s marketing game, but one question remains: are you ready to implement them?

We can help you become digital-ready! Dance to the digital pulse with Elephant in the Boardroom’s expertise in digital marketing, web development, and web design! Don’t miss out and reach out to us now at www.elephantintheboardroom.com.au!