Blog

Blogging. To blog or not to blog - that is the question.

But the real question is: are you tired of spending loads of money on expensive marketing strategies?

Are you looking for alternative ways to reach and engage your audiences but still achieve results? If you answered “yes” then read on.

2018 has been the year of video hype and for some businesses blogging may have been side lined. If you are a business owner unsure or hesitant about whether to start to blog – the short answer is yes, yes, you need to blog. Content is king and regular blogging is imperative.

It’s important to bear in mind, that adding content on a regular basis should be part of every sustainable SEO strategy. Blogging plays a vital role for businesses such as; online visibility, engagement, brand credibility and brand authority.

According to Tech Client a website has a 434% higher chance of higher ranking on search engines if it features a blog.

If that's not enough to woo you into business blogging, here are 7 reasons why your business should be blogging.

1. Fuel your SEO

SEO One does not simply get to page one of Google and stay there without a lot of ongoing work. It's a continuous battle of marketers. Your search engine optimised [SEO] blogs are your golden ticket to top. The SEO industry has been built on content; keywords, stories, experts, influencers and being relevant. Your blog is your businesses PR hub. It’s important you tell your brand and product stories, give regular, relevant expert advice, engage and excite. If you’re blog is updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in search results. Learn how to avoid costly SEO mistakes here. 

2. Boost Website Traffic 

Your blog is a collection of articles that contain expert product knowledge and advice. It holds important links to additional information and relevant product or service keywords. Excellent articles can gain backlinks to your site and generate additional traffic. The more relevant blogs your website has, the larger your possible audience. Every blog is an additional indexed page on your website, which means a greater possibility of showing up in search engine results. Interesting, engaging content increases traffic, reduces bounce rates and improves conversions.

3. Be an Industry Expert

Your blog is a great way to establish your brand as an expert in your field, as it gives you a platform for sharing important industry-related information and insights. As you build up authority in your niche, this builds trust. Bloggin keeps you visible and front-of-mind when your community might need your service or product. To gain professional recognition as a trust-worthy go-to resource, ensure you post high-quality and relevant information that validates your expertise in your industry.

4. Build Trust and Customer Loyalty

• 90% of consumers prefer to learn about a company via blog advertising.

• 55% of consumers feel more positive about a brand after reading their blog content.

Your blog is an opportunity to gain recognition and build trust with your audience. Engagement is essential. Your blog is a platform to communicate and connect with your readers. Utilizing commenting allows you to connect, collaborate and learn from your readers. Responding quickly to comments will assist you in growing trust in your emerging community and also establish a genuine long-term relationship.

5. Connect and Learn

Your blog connects you to your audience and is a channel for your business to develop and nurture loyalty. It's also a forum for you to communicate and learn from your customers. 

• Engage and understand your audience's issues and concerns.

• Promote and educate about new products and services.

• Start discussions around news topic or market trends.

• Share your company accomplishments and talk about what's in the pipeline.

6. Increase Sales 

A recent HubSpot survey found that 60% of businesses increased sales through blogging. Its clear that blogging drives conversion.

• 55% of businesses blogging report that they get positive results from blogging. 

• 30% of them get strong marketing results. Blogging drives conversions.

7. PR

Blogging can be used as an effective PR tool. The key to doing this successfully is to create relevant content that is of value to your audience. Being able to provide expert advice, unique or specific information that your audience needs, will assist you to build a strong readership. Your readers may be journalists, media tycoons or influencer looking for juicy content to quote and share. • Be of value • Be unique • Be consistent When you establish yourself as an expert in your field, you can maximize reach and visibility of your blog and brand.

Tips on Effective Blogging

1. Use catchy, interest provoking titles and headlines that include keywords you are targeting.

2. Ensure your content is engaging, unique and of value to your readers.

3. Use internal and external links to validate your point and add credibility.

4. Establish yourself as an expert.

5. Invite other experts to the conversation.

6. Use your blog to deepen your existing customer relationship.

7. Engage and promote discussion

8. Be frequent and consistent with your blogs.

Blogging on your business website is one of the best ways to differentiate yourself from your competitors. By providing your own interesting, unique stories and advice, you naturally grow your search traffic, customer trust and ultimately, sales. To some extent, blogging also levels the digital marketing playing field. Blogging gives small businesses an unparalleled opportunity to compete with big businesses with big budgets.

If you need support developing unique content that converts contact Elephant in the Boardroom for an obligation free consultation.

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