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Social media is like the pulse of our digital world, constantly beating, evolving, and shifting in response to the needs of its users. The platforms we use today may not be the same ones we interact with tomorrow.  From viral trends to innovative features, the digital landscape is in a perpetual state of transformation, driven by advances in technology, shifting cultural values, and new ways of connecting. As we move toward 2025, the future of social media is brimming with possibilities, ready to redefine how we experience the digital realm.

So, what will the future hold? What trends are set to dominate the next few years? Which platforms will emerge as the new leaders of online engagement? Dive into this blog to explore the key movements and innovations that will shape the future of social media. Stay tuned, because the next wave of change is just around the corner.

What’s Inside:

• The Future of Social Media: Australia's Most Popular Platforms in 2024
• Under-16s Off Social Media: The Impact of Australia’s New Law
• The Future of Social Media: Key Movements to Watch in 2025
• Unlock The Future of Social Media: Let’s Build Your Strategy for 2025

The Future of Social Media: Australia's Most Popular Platforms in 2024

As of October 2024, Facebook remains the undisputed leader in social media globally, boasting nearly 3.1 billion users worldwide. This dominance is reflected in Australia, where Facebook continues to reign supreme with 76% of the population engaging with the platform. Despite the rise of newer platforms, Facebook's strong features, widespread accessibility, and longstanding user base make it a primary choice for Australians to stay connected, share content and engage with both local and international communities.

But looking ahead to 2025, it is worth asking: Will Facebook still be the top choice, or will other social media platforms like TikTok start taking over? As social media continues to evolve, it will be interesting to see how these platforms change and how Australians use them in the future.

Under-16s Off Social Media: The Impact of Australia’s New Law

Overview of the New Law

Australia has introduced a landmark law, approved on November 28, 2024, that bans children under the age of 16 from accessing social media platforms. This groundbreaking legislation, set to take effect in 2025, comes after an intense debate over the impact of social media on young people.

The new law places responsibility on major tech companies, such as Meta (the parent company of Instagram and Facebook) and TikTok, to ensure that minors are not able to create or maintain accounts. Should these companies fail to comply, they face substantial fines of up to A$49.5 million (approximately US$32 million). To implement this law, a trial phase will begin in January 2025, with the full enforcement scheduled for the following year.

Navigating Legal Changes in Social Media Marketing

This development in Australian law will have an extreme effect on businesses that rely on social media marketing to target younger demographics. Companies will need to reassess their strategies, focusing on compliance with the new regulations while still maintaining effective engagement with their audience.

Here are the challenges for marketers navigating legal changes in social media marketing:

Targeting Younger Audiences

With children under 16 banned from social media, you can no longer target this age group directly on platforms like Instagram, TikTok, and Facebook. This limits the reach of your brand aiming to engage younger consumers.

Compliance Costs

To avoid hefty fines, you must ensure you are adhering to the new regulations. This may involve investing in new technologies or systems to verify the age of users and track compliance.

Data Privacy Concerns

With stricter controls on user access, there may be a greater focus on how data is collected and used. Marketers will need to ensure your practices align with the new legal framework.

Engagement Strategies

Finding alternative ways to engage with younger audiences who can no longer access social media will require creativity. You might need to look at other digital channels, such as gaming platforms or in-person events.

The Future of Social Media: Key Movements to Watch in 2025

Understanding the emerging trends will not only help you adapt but also provide opportunities to thrive in this fast-paced environment. Here’s a glimpse of the future of social media to stay ahead:

The Continued Dominance of Short-Form Video

Short-form video content will remain the dominant force in 2025, with platforms like TikTok, Instagram Reels, and YouTube continuing to capture the attention of audiences. In an era defined by fast-paced consumption and quick entertainment, short-form video provides the perfect format to engage viewers. In this space, creativity and authenticity are key, think outside the box, showcase your brand's personality, and be part of the conversation.

The Rise of Decentralised Social Media Platforms

Unlike traditional social networks like Facebook and Instagram, which are controlled by centralised companies, decentralised platforms run on blockchain technology, giving users greater control over their data and content.

As privacy concerns grow, users are becoming increasingly aware of how their data is handled and monetised. For brands, this shift means you need to think about how you can establish trust with your audience. With greater control over their own content and interactions, consumers are more likely to engage with brands that share their values and uphold their privacy.

Social Commerce Will Be a Powerhouse

Social media is already a huge driver of e-commerce, but the next wave will involve deeper integration between shopping features and social interactions. It is time to make shopping easy for your customers right on these platforms.

You can use influencers, showcase your products in creative ways, and make sure buying is as simple as a few taps. The key to success in social commerce is convenience, making it easy for customers to discover, explore, and buy directly within the platforms they already engage with.

AI-Driven Content Creation

Artificial intelligence will become even more integrated into content creation by 2025. AI tools will assist in everything from personalised content recommendations to automated video production and even the generation of virtual influencers.

For you as a brand, AI offers opportunities to be more strategic and efficient with your content. AI can help optimise your social media strategy. But remember, while AI can assist, human creativity and authenticity will remain essential to connecting with your audience.

Audio Social Networks

Audio-based social networks, like Twitter Spaces, are developing a niche as people crave more authentic, spontaneous interactions. These platforms offer a unique opportunity for businesses to engage in live conversations, Q&A sessions, and panel discussions in a less polished, more conversational setting.

In 2025, expect audio to continue to rise in popularity. Audio offers an intimacy that visual content can’t always achieve, so don’t overlook this format as a way to engage your followers in a meaningful way.

Sustainable and Ethical Branding

As social media users become more conscious of the social and environmental impact of the brands they support, sustainable and ethical branding will be a major trend in 2025. Consumers are looking for brands that align with their values. Being transparent about what you do will help you build trust and loyalty.

Unlock The Future of Social Media: Let’s Build Your Strategy for 2025

As we look ahead to 2025, the future of social media promises exciting changes that could reshape the way we interact, communicate, and build communities. The future of social media will be defined by AI, decentralised platforms, and the ongoing shift towards more authentic and meaningful interactions. Now is the time to explore these trends, adapt your strategies, and prepare for the next wave of digital evolution.

If you want to stay at the forefront of these trends, start by assessing how these movements could impact your social media presence. If you are looking for guidance or want to take your social media game to the next level, don’t hesitate to reach out. Our team is here to help you navigate these changes and make the most of the opportunities ahead. Get in touch with the best social media agency, and we make the future of social media work for you.