Holiday Marketing Campaigns: An Essential Guide

27 October 2019

Tis the season to be jolly, fa lalalalala la la la la. We’re almost but not quite. The holiday season will formally begin with the Cyber Week led by Black Friday and Cyber Monday. After that, a slew of December holidays will take effect. That said, are your holiday marketing campaigns ready to welcome the impending holiday season?

Shoppers all around the world are preparing to give their credit cards a workout and if you’re not prepared, you could be missing out on a significant revenue boost. Don’t miss your chance to cash in on holiday spending. Follow the below essential guide for your holiday marketing campaigns to skyrocket your sales.

Holiday Marketing Campaigns Essential Guide 1: Give Your Website a Festive Mood

There’s nothing more joyful than the Christmas season. Anticipate your online visitor’s reaction by setting up your website in a festive mood. It’s not only guaranteed to pique their interest but it can also reinforce the connection they have with your brand. Edit elements on your website to reflect the holidays. Add some falling snow or a Christmas jingle. Create meaningful holiday campaigns with an emotional appeal to connect with your customers.

Holiday Marketing Campaigns Essential Guide 2: Gear Up Your Email Campaigns

This holiday season, emails will see a rise in open rate with customers waiting on special email offers. Meet their expectations! Send your customers emails announcing your holiday promotions and discounts in an engaging fashion. There are few email campaign ideas you can use to maximise your holiday profits and build lasting impressions with customers such as:

  • Early bird promotions
  • Exclusive online deals
  • Discount codes
  • Limited-time offers
  • Holiday greeting cards

Holiday Marketing Campaigns Essential Guide 3: Get Social

Social media is the perfect platform to share your holiday campaigns with potential customers. Sprinkle some holiday splendor on your social media posts whether it’s a photo of your product, a heartwarming holiday message, or special hashtags. Don’t forget to use cheerful and bright designs in your images to entice your followers and encourage them to share your posts.

Holiday Marketing Campaigns Essential Guide 4: Organise a Contest

Contests are a fun and interactive way to get your customers and followers engaged. Who doesn’t want to get extra gifts and freebies right? You can really get used to some creative juices with this one. Try a photo contest wherein your followers will have to submit their best pre-holiday photos or get them to share their most memorable holiday experiences. Don’t limit your winners to just or two and create a dedicated album, folder, or page to upload your customer’s entries. There’s nothing more pleasing for customers than seeing their piece of work given attention like that. Not only does it makes them happy but contests like that give way to more traffic and engagement for your business. It’s definitely a win-win strategy.

Holiday Marketing Campaigns Essential Guide 5: Advertise Your Brand

To fully maximise your holiday revenue, reach out to new customers by advertising your brand. Target the right people whose needs you can meet with your products and services. Use the power of Google Ads to find them. Get extra creative with your holiday campaigns and use catchy lines to get them clicking on you. Launch your Pay-Per-Click campaign before the holiday kicks off and take advantage of all online resources available in your hands.

Final Thoughts

The holiday season may be the most profitable season of the year, but without effective holiday marketing campaigns, your holiday revenue goals might not be that jolly. The days ahead are going to be busy; start planning your holiday marketing campaigns and make your holiday season jolly and bright.

It’s never too late to seek help from marketing experts. Stay relevant this holiday season and get Elephant expertise to put your business forward. Connect with us now to get your complimentary marketing health check.

 

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