Blog

Imagine having your business appear at the top of search results not just once, but in multiple spots, both through organic listings and eye-catching ads. Wouldn't that be a marketer's dream? Say hello to the ultimate duo - SEO and Google Ads. 

Google processes over 8.5 billion searches every day. That represents 6.3 million searches per minute. And almost two-thirds of Australians ignored a business without an online presence. This statistic highlights the importance of having a strong digital strategy. But with so many competitors, how can you ensure that your business stands out and captures attention?

You've heard about SEO and Google Ads right? Not sure which one is the right strategy for your business? Many companies face the dilemma of choosing between Search engine optimisation and Google ads. However, the real question should be how to effectively combine these two powerful tools to achieve the best possible results for your business.

Ready to make your lead generation marketing efforts more effective? Let's discover how you can seamlessly blend SEO and Google Ads for a powerful lead-generation success.

What’s Inside:

• SEO and Google Ads Overview
• The Synergy Between SEO and Google Ads
• Complementary Roles in Digital Marketing
• Benefits of Combining SEO and Google Ads for Lead Generation
• How to Combine SEO and Google Ads for a Powerful Lead Generation Strategy?
• Boost a Powerful Lead Generation Strategy Today!

SEO and Google Ads Overview

SEO (Search Engine Optimisation)

SEO (Search Engine Optimisation) is the practice of enhancing a website’s visibility in search engine results pages (SERPs) to attract more organic traffic. The SEO process begins with keyword research, where relevant search terms and phrases are identified and strategically integrated into the website’s content, meta tags, and URLs.

Key Components of SEO

• On-Page SEO- SEO that focuses on optimising individual web pages to improve search engine rankings and attract more relevant traffic.
• Off-Page SEO- SEO involves activities that happen outside of your website to improve its authority and credibility.
• Technical SEO- SEO ensures that a website meets the technical requirements of search engines to improve organic rankings. 

Google Ads

Google Ads is an online advertising platform developed by Google that allows businesses to create and display ads across Google’s search engine results pages (SERPs), YouTube, and other sites within the Google Display Network. The platform operates on a pay-per-click (PPC) model, where advertisers bid on keywords related to their products or services.

Types of Google Ads

• Search Ads- These are text-based ads that appear on Google’s search engine results pages (SERPs) when users search for specific keywords.
• Display Ads- These are visually engaging ads (images or banners) that appear across the Google Display Network.
• Shopping Ads- These ads appear on Google search results pages and on Google Shopping.
• Video Ads- These ads appear on YouTube and across Google’s Display Network.
• App Ads- These ads promote mobile app installs or in-app engagement across Google’s platforms, including Search, Play Store, YouTube, and Display Network.

The Synergy Between SEO and Google Ads

The synergy between search engine optimisation and Google ads creates a powerful combination that enhances overall digital marketing campaigns. This dual approach not only increases the chances of appearing in both organic and paid search results but also allows for a more comprehensive understanding of what drives traffic and conversions.

Complementary Roles in Digital Marketing

SEO: The Marathon Runner

Like a marathon runner who steadily moves towards the finish line, SEO strategies aim to achieve success through persistent and methodical efforts. It involves creating high-quality content, refining site structure, and building authoritative backlinks.

Google Ads: The Sprinter

Google Ads is the sprinter, delivering rapid results with high intensity. Google Ads provides immediate visibility and targeted traffic through paid search placements. Unlike the marathon runner's gradual progress, the sprinter's speed provides immediate bursts of visibility and engagement.

Benefits of Combining SEO and Google Ads for Lead Generation

Search engine optimisation and Google ads create a powerful synergy that not only enhances visibility but also ensures that your brand remains top-of-mind for users at every stage of their journey. By understanding the complementary strengths of SEO and Google Ads, businesses can unlock new opportunities, optimize their marketing efforts, and achieve sustainable growth.

Here are the main benefits of when you combine SEO and Google ads for lead generation:

Increased Visibility and Brand Awareness

SEO helps rank organically, Google Ads provide instant visibility through paid placements, with this, users will see your brand whether click on organic or paid results.

Data-Driven Insights for Better Optimisation

Google Ads provides valuable data on keyword performance, user behaviour, and conversion rates, which can be used to refine SEO strategies. On the other way around, high-performing keywords from organic searches can be targeted in Google Ads campaigns for a comprehensive approach.

Faster Results While Building Long-Term Organic Traffic

Google Ads can deliver immediate traffic and leads, which is beneficial while waiting for SEO efforts to take effect. This combination ensures both short-term wins with ads and sustainable growth through organic search.

Enhanced Retargeting Opportunities

You can use Google ads to retarget visitors who landed on your site through organic search but didn’t convert. This increases the chances of converting leads by showing relevant ads to users already familiar with the brand.

How to Combine SEO and Google Ads for a Powerful Lead Generation Strategy?

Combining SEO and Google Ads for a powerful lead generation strategy is more than just a smart marketing move—it's a game-changer for your business. Wanna try but don’t know where to start? Here are ways how you will combine search engine optimisation and Google ads for a powerful lead-generation strategy; 

Optimise Landing Pages for Both SEO and Google Ads

• Create high-quality, relevant content- Ensure that landing pages are optimised with SEO best practices such as target keywords, meta tags, and internal linking while aligning with the ad copy used in Google Ads campaigns.
• Design for conversions- Incorporate clear call-to-actions, engaging content, and reviews on landing pages to encourage organic and paid traffic conversions.

Combine SEO and Google Ads for Brand Protection

• Bid on branded keywords in Google ads- Even if your website ranks organically for branded terms, competitors may bid on those terms in paid ads.
• Use organic and paid search to build trust- When users see a brand appear in both organic and paid search results, it reinforces trust and credibility, increasing the likelihood of clicks and conversions.

Maximise Local Search Opportunities

• Combine local SEO with Google local ads- If you target local customers, optimise Google My Business (GMB) for local SEO and run Local Search Ads to capture users searching for nearby services.
• Encourage customer reviews and ratings- Improve local SEO and ad performance by actively managing customer reviews on Google. Positive reviews can enhance your organic rankings and the appeal of your paid ads.

Create a Seamless Cross-Channel Experience

• Ensure consistent messaging across channels- Align your messaging, branding, and value propositions across both SEO content and Google Ads to provide a consistent experience for users, regardless of how they reach your site.
• Utilise multi-channel attribution models- Use attribution modeling in Google Analytics to understand the combined impact of SEO and PPC on conversions and to allocate resources more effectively.

Boost a Powerful Lead Generation Strategy Today!

Combining the power of SEO and Google Ads can take your lead-generation efforts to the next level. Don't settle for one or the other—maximise your online visibility and capture more high-quality leads by integrating these two potent strategies.

Whether you're looking to drive immediate traffic with paid ads or build sustainable organic growth, we have the expertise to help you succeed.

Ready to see real results? Get in touch with us today to create a customised SEO and Google Ads strategy that elevates your business and brings in more leads than ever!