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The new year is well upon us. This means that is the perfect time to revisit your website and see if any changes or updates are needed. With 20 million e-commerce websites dominating the world wide web, which means competition is at an all-time high this year.

To keep up with the market’s volatility, you must become a chameleon - adapting to changes and new trends and aligning them with your branding. It is almost like the fashion industry - constantly changing, and consumers following the crazes.

But, there is some good news - to ensure your e-commerce website is up to date and ready for the new year, you don’t need to do much.

Here are 7 ways in which you can improve your website in 2023:

1. Ensure everything on your website is working and up-to-date. 

“What is on the inside is more important than what is on the outside”, is a popular saying - even though when it comes to a website, both are equally important. Examine your website thoroughly to see if it needs a facelift. After completing the website audit, you may notice that some website components, such as plugins/themes, images and videos, broken links, outdated or inaccurate user information, outdated content and/or met tiles and tags, and formatting style issues, require some well-needed TLC.

While the website improvement process may take some time, the time and effort you put in during this process will undoubtedly be worthwhile to the overall success of your website.

2. Perform A/B testing. 

A/B testing is a super popular and effective method to improve your website. 

This type of testing basically entails creating two versions of your website and comparing which one performs better. For example, if you want to see which call-to-action receives the most clicks, you will need to create two versions of your website: one with a button CTA and one with a popup CTA (for example). You then can make a decision about which one you believe will work the best for your website.

3. Gather opinions and feedback from your target audience. 

Do you think that your website visitors' opinion of your website is important? Of course, it is! Remember, they are the primary traffic drivers to your website, so it is critical to gauge their opinion on it. 

You can collect their feedback by prompting them to answer questions through polls and reviews on your website or on your social media pages - which is a great starting point. Make your questions as detailed as possible. It should aim to cover every aspect of your website, including likes and dislikes, changes they want to see, and website issues that need to be resolved. 

4. Research how your competitor's websites behave.

This is a step many people overlook - as you might be paying too much attention to beautifying your website, you might overlook how your competitors’ websites perform. They could be implementing some trends or functionality strategies that give their customers a better user experience. 

Fortunately, there are dedicated tools that are available to help you get started with your competitor research/analysis. There are specific competitor analysis tools that can help you compare your site to your competitors and adapt some strategies that can work for you - ranging from SEO and target keywords to website design, website UI/UX, and domain authority.

5. Check out your analytics. 

After conducting a thorough analysis of your websites, return back home and conduct an analysis of your own. 

Have a look into your website analytics, and examine which pages on your site receive the most traffic, which pages have unusually high bounce rates, and which pages generate the most engagement. 

6. Update your keywords. 

I think we all understand that keywords are super important for your website, as they direct customers and visitor traffic straight to your site via SERP searches. Just as your website’s requirements change, so should the keywords that you associate your website with. 

Google Keyword Planner is a useful tool for getting started with your keyword research. In addition, if your website contains underperforming or outdated keywords, it is time to start targeting more powerful alternative keywords. 

7. Create new content or update existing content.

And to finish it off, there is one critical step in your website update journey that you must not miss - reexamine your content. 

Reexamining all of your current content will allow you to locate any outdated or ineffective content. You should aim to be publishing high-quality content that includes your high-ranking keywords. This does not mean you need to through all your old content away - you can simply give it a refresh or repurpose it in a different format. Add visual content to your written text, such as images or video clips. But, make sure that your visual additions are optimised so they don’t slow down your loading speed. 

Websites are just like me and you. It requires regular updating, refreshing, and TLC. Dresses it up like a boss - and you will be sure to see results!

And the power to do it is in your hands. Never miss out on this huge opportunity to give your website the makeover it needs. We’ll wait for you at the Elephant in the Boardroom, an Australian-based website development and website design agency - visit us at www.elephantintheboardroom.com.au and let’s get started beefing up your website for 2023!

And all it takes is you! Don’t miss the opportunity to give your website the makeover that it needs this new year!