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What does the future of LinkedIn marketing look like?

LinkedIn has nearly 950 million members, making it the world’s largest professional network. Both small and large businesses enjoy using the platform. LinkedIn is a great platform for promoting your online brand or business. It is also a great way to meet new people and improve your skills in your field.

What is LinkedIn Marketing?

With over 58 million companies listed on the platform, it can be tricky to navigate through the platform.

LinkedIn marketing is an excellent way to connect with new people, generate leads, increase brand awareness, develop business relationships and partnerships, share content and drive traffic to your website. If you haven’t already, now is the perfect time to get started with LinkedIn marketing.

Powerful LinkedIn Marketing Tips You Should Look Into

Utilising a LinkedIn marketing strategy can do wonders for your business. These strategies assist marketers in increasing lead generation and engagement within the business's social media platform. Let's have a look at a few things that you can do right now to boost your LinkedIn profile.

1. Improve your profile

Your public profile must be optimised as part of a successful LinkedIn marketing strategy. People are drawn to your profile simply because it catches their attention in some way and gives them an idea of who you are and what you are about. Creating your profile is super simple. To personalise your profile, change your URL to “LinkedIn.com/in/yourname”. Remember to include a logo and a cover photo.

2. Create an engaging LinkedIn summary

Your company description should be brief and straight to the point, demonstrating what your company stands for. As you only have two lines to describe yourself, make it compelling enough for people to what to get to know more about your brand. To improve your page's SEO, use relevant keywords. This will boost your credibility and increase the likelihood of people connecting and interacting with you.

3. Don’t forget to use keywords and hashtags

Keywords and hashtags can and should be used throughout your LinkedIn Profile. Incorporate them within your profile content and posts. This will help you to expand your reach. Keep in mind to use relevant keywords for you and your business and to keep an eye out for any trending hashtags.

4. Share high-value content

Once you have completed setting up your account, it is crucial that you maintain it. The goal is to post new content that will quickly spread and draw new users to your page. Always include a link to your company’s website and create content that will direct visitors to your landing pages. 

For example, if you write and publish articles on your company’s blog on a weekly basis, make sure to share them on LinkedIn or repurpose them as a LinkedIn article. If your company is expanding or adding new products or services, send a brief press release and share it via LinkedIn.

5. Post your content in LinkedIn groups

Look for LinkedIn groups that relate to your industry or niche in which you operate in. If the users are participating in a discussion - jump in. LinkedIn groups are a great way to meet and connect with other people in your industry.

It is also another great outlet to share your content. To build a strong network, joining conversations and joining or creating LinkedIn groups are important. When posting, ensure you stay relevant and include loads of images. Users love posts that include high-quality imagery.

6. Grow your network with outreach and paid promotions

LinkedIn is getting better every day at the basics of social media advertising and business-to-business marketing. Using filters in your ad campaigns to tap into a pool of potential clients can help you to capture leads faster, leading to faster sales.

With the new Matched Audiences Tool, you can reach out to people who have already been to your website. Most of the time, the prospects you can find on LinkedIn are a much better fit for your sales funnel. You can also upload existing accounts or add email contacts to your LinkedIn Ads to help further refine your target audience.

7. Provide value to people in your network

It is easy to sometimes forget the people you meet while networking, so how do you leave a good first impression? Making mutually beneficial introductions is one of the most effective ways to provide value while networking. You have a wealth of valuable knowledge and wisdom from your unique personal and professional history. When you come across a great business resource - share it. Make opportunities apparent for those people in your network to benefit from.

Almost every business owner and the worker is looking for ways to be more efficient and effective. People will start to view you as a helper if you regularly share useful strategies to make work life easier. What are you waiting for?

Takeaway: 

LinkedIn marketing needs a solid strategy - just like conducting marketing activities on any other social media platform. A quick Google search will reveal that LinkedIn has let many people down as they expected to see instant results. Although when used correctly, the platform can help to expand your business and supplement your inbound marketing efforts

If you are looking to elevate your LinkedIn marketing strategy or looking for ways to take your business to unparalleled heights - then chat with Team Elephant today!