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2023 is in full swing, which means that it is time to level up your lead generation efforts to start generating high quality leads for your business.

The digital age has surely revolutionised the way consumers behave over the past couple of years, with more people than ever before turning to the internet to research and buy products and services - and it is quite evident that there is no intention of it slowing down. As businesses continue to rely on digital platforms to reach their potential customers, the competition for quality leads has become fiercer than it was in the previous years.

If you're looking to finally score big this year, get access to our quick guide to help you generate quality leads in 2023. 

Use social media networks to meet potential customers and keep in touch with current ones.

Social media platforms are powerful tools for generating quality leads and engaging with potential customers. Social media allows you to target and connect with a specific audience in a more personalised way. 

With features such as social ads and chatbots, it makes it easier than ever to reach out to your target audience and start building relationships that can lead to increased engagement, brand awareness, and the ultimate goal, more sales. Chatbots, in particular, are a great way to capture leads and provide instant customer service without overwhelming your internal team.

Running contests and special promotions can also be effective ways to boost participation and engagement with both new and existing audiences on social media. This is because word of mouth has been and remains a powerful marketing tool, and by showcasing success stories and positive testimonials from your audience, you can build valuable brand trust. 

Another effective way for generating quality leads on social media is to leverage holidays and awareness days throughout the year within your content. And what better way to plan for these holidays than by downloading our Elephant Ecommerce Calendar which you can download now for free!

Manage email campaigns to get in touch with quality leads.

Email marketing is a powerful tool that can be used in numerous ways to generate quality leads and increase your brand awareness. Get started with an opt-in form to collect a prospect’s information and sign them up for your email list. Don’t automatically start sending them emails, as they might go straight to their junk/spam folder. Ensure that your put time into your mailouts, with the main intention to generate more leads. 

With over 55% of emails opened on mobile devices, it is crucial to optimise your emails for all devices. Your emails should also be personalised and allow you to connect on a deeper level with your customers. Did you know that 80% of customers are more likely to purchase a brand that provides personalised experiences? Luckily, email marketing software allows for personalisation tokens, meaning there’s no excuse for sending generic emails that don’t make your leads feel special. 

Host webinars or virtual events to connect with potential customers and get them interested in your products or services.

Webinars are the top-of-the-funnel format that generates the most high-quality leads, according to 53% of marketers. These online seminars provide the necessary information to your audience, which enables them to make informed decisions regarding the potential purchase of your product or service. Additionally, each webinar can provide you with 3 new pieces of content for your website. To ensure each webinar is successful, have a well-thought-out vision, a comprehensive marketing plan, and a foolproof follow-up strategy.

The landing page for your webinar is critical for success. Consider partnering with an organisation that has a similar audience but is not identical to yours, as this will allow them to market your event in a way that aligns with your brand and saves time and effort. Engagement features, such as chat and Q&A, can create a more natural and authentic interaction with your audience, which can make your webinar experience one to remember. 

Partner with influencers in your niche to reach more people and get more quality leads.

Partnering with the right influencers can be a game changer for building your online presence and generating valuable leads. In every industry, there will be a group of “micro-influencers” who are approachable and willing to help you out - on a reasonable scale of course. Not sure how to find the right influencers? Run a contest, pay attention to those who follow your brand, and look at who your competitors partner with. 

Influencer marketing is one of the most powerful ways to promote your brand. There's an ideal online influencer out there for all brands. The challenge is to find an influencer that matches your business needs.

But, you may be wondering how I convince influencers to work with me and my brand. Offering a free product is a great way to show your commitment to them while also promoting your products and brand. You can also create a “VIP program” for your brand and invite influencers to participate. This will also allow them to provide feedback on how to run ads, create compelling content and promote your products. 

Optimise your website for Search Engine Optimisation (SEO) to get more traffic and leads to your website.

Lead generation is the process of attracting and nurturing potential customers. On the other hand, search engine optimisation (SEO) involves optimising your web pages and content to rank high in search results (SERPs). By improving the ranking of your web pages, you increase the likelihood of your website being displayed for relevant search queries. This can, in turn, assist your lead generation efforts by increasing organic traffic to your website and turning leads into paying customers. 

Most marketers will agree that SEO is more effective than other marketing strategies, such as pay-per-click (PPC), for generating quality leads. Here are a few things to keep in mind to help increase your search engine rankings:

• Improve your website speed.
• Consider partnering with a reliable web hosting provider 
• Link building. 
• Make your website mobile responsive!!!

Retargeting ads let you get in touch with customers who have already shown interest in your content.

Did you know that 97% of people who visit your site for the first time leave without buying anything? Retargeting campaigns can be an effective way to re-engage potential customers who have left your site without making a purchase. Reminding them about your products and services, will keep you at the forefront of their mind and increase the likelihood of them returning and making a purchase. Google and Facebook retargeting campaigns are some of the most popular ways to implement retargeting ads. 

Retargeting ads work by targeting users who have previously accessed your website, browsed your eCommerce store, or even made a purchase already. This strengthens your engagement with potential customers - even once a sale has been made. Target users based on their previous browsing and purchase behaviours, and watch the sales roll in. 

The great thing about retargeting campaigns is that they can be super cheap to run and require very little effort to show off your product offering. By automating ads, you can focus on other important parts of your business while your ads do the work for you. 

Include lead capture forms on your website to collect leads from interested visitors.

Web forms can be a powerful tool for lead generation, with  74% of companies using the for this purpose. Placing web forms strategically throughout your website can help your visitors register for services, access important information, and more. 49.7% of companies report that web forms are their highest converting lead generation tools - how cool is that?

To ensure that you are capturing the information that you truly need, it is important to include the required fields on your web forms. However, you can also hide specific fields that are auto-populated by the system. 

Although, you must ensure that you are getting back to your leads quickly. In fact, leads are 100x more likely to respond if you reach out within 5 minutes of them submitting a web form. So, make sure that you are keeping your eye on new submissions. 

Conclusion

Indeed, digital marketing is constantly evolving, and it is important to stay on top of the latest trends and technologies. With the rise of digital screens and the changing ways that consumers interact with brands, you must explore a range of different digital marketing strategies to help generate quality leads that will propel you to achieve success.

We hope these tips help you generate more leads and have a successful 2023! From the team at Elephant in the Boardroom, we wish you nothing but success this year!

Feeling overwhelmed and having no idea where to start? Team Elephant can help you out with all of your digital marketing worries. Elephant in the Boardroom’s team is multi-faceted and has years of expertise in all things website and digital marketing. Reach out to us at www.elephantintheboardroom.com.au.