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Ah, economic downturns—the stomach-churning roller coaster rides that make even the bravest of business owners question their sanity. The business landscape becomes a battleground, with competitors scrambling for survival and budgets shrinking faster than ever. That's why more than ever, you need to invest in the Holy Grail of business survival - a strong online presence.

In a world where algorithms change faster than fashion trends, and attention spans rival that of a goldfish on caffeine, having a strong online presence can protect your business from the onslaught of recession.

It's time to unleash the unparalleled power of a strong online presence!

Amplify your Visibility through Social Media

Out of sight, out of mind. By using social media to strengthen your brand and solidify your position in your industry, your business can stay afloat and manage through the turbulent times. Here are some of the ways you can leverage social media and amplify your visibility:

• Deliver valuable and compelling content to your audience
• Consistently engage with your followers through the comment section
• Reach out to potential customers through DMs
• Use paid advertising to promote products and services
• Showcase your company culture and feature behind the scenes with your team to give your business a more personalised touch
• Build partnerships with local influencers

People tend to stay home and spend more time online when the economy is in an unstable state. Staying active on social media platforms let your followers know that they can stay connected with you. They would look out for businesses and brands for information, entertainment, and support. If you’re not visible on social media during the time they need you, you’re going to lose the chance to gain their trust and build a solid relationship with them.

Gain a Competitive Advantage through a Powerful Website

Whether you’re going through an economic downturn or not, it pays to have a solid online presence. One of the pillars to achieving that is through a high performing and responsive website. 

You might be thinking that investing on a website is an expense you can't afford, but the truth is, having a powerful website that stands the test of time is your ultimate protection against recession. How?

• Reach more customers than ever when your competitors are trying to cut down on marketing budget
• More than just having an online presence, your website provides a platform for your customers to search and buy your products anytime and anywhere.
• With a well designed and responsive website, your business appears more established and credible. This helps your audience build trust in you and make informed decisions when it comes to spending their money.
• A powerful website rolls out the red carpet for its online users, providing unmatched positive user experience. 

Your website is your own employee that works for your business 24/7. In times of an economic downturn, it is one of your most valuable assets in securing a winning online presence over your competitors.

Attract Targeted Traffic through SEO

Did you know that organic search is five times more effective than Google Ads? 

When budgets are tight, consider SEO. It is a cost effective strategy in building a highly converting online presence. 

What you need to do is optimise your website and content to attract targeted traffic to your website and other online platforms. 

• Analyse your keywords and update when necessary. If you’re a small business, finding long tail keywords tailored to your niche can help expand your target market.
• Optimise your content including blog posts, page content, business information, and other details that need updating.
• Understand your online user’s journey to your website using web analytics tools. 
• Monitor your website metrics such as bounce rate, time on page, and conversion rate. These data insights will help you tailor your website to better meet the needs of your customers in the challenging times.

When done right, SEO can help you maximise your organic clicks and succeed when others choose to step back. 

Conclusion

Maintaining a strong online presence is not just a luxury but a necessity for businesses especially during an economic crisis. It is a strategic move that can make all the difference in your success and resilience during challenging times. 

Don’t hold back on your marketing budget. Keep a solid online presence that will demonstrate your commitment to serving your customers, addressing their needs, and providing solutions when they need it most.

So, don't shy away from the challenges of an economic downturn. Be one step ahead of your competition and leverage the power of digital marketing to keep your business thriving.

Strengthen your online presence with Melbourne's leading digital marketing agency, Elephant in the Boardroom! Reach out to us today!