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TikTok is undeniably the most popular social media site today. The platform had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.5 billion by the end of 2022.

It is full of entertainment from celebrities and dancers to pranksters, fitness instructors, and foodies. Even huge brands have joined in. With such a large audience, it's no wonder that firms are investing in TikTok advertising.

Want to try TikTok but unsure how to proceed? Let the social media specialists walk you through the finest TikTok strategies. Read this before advertising on TikTok.

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1. Use sounds to your advantage

Recently discovered, the sound is the anti-scroll on TikTok. 73 % of Kantar poll participants indicated they would “stop and look” at audio adverts. Moreover, 88% said sound is “essential” to the TikTok experience. So, make sure all your advertisements include catchy tunes.

Start using the platform's free Commercial Music Library. If you wish to own it, you can either transform your audio logo into a TikTok sound or commission an artist to create one exclusively for your campaign.

2. Have a clear message

Get it out early. Remember, TikTok videos are for fast fun. People will scroll away if they don't comprehend what you're saying inside the first five to ten seconds. According to TikTok's designers, overlaying your video with text can assist.

Always provide a good caption. Capture the video's gist. Use your audience's language to make an effect. Include emojis and hashtags as needed.

3. Include a strong call to action (CTA) in your text

Like your core message, your calls to action must be as clear as your main message. This is probably the final thing viewers see on your video, so get them to take action before they scroll away.

4. Team up with TikTok influencers

TikTok is noted for its brilliant users, ranging from dancers and singers to comedians and impersonators. They get thousands or millions of hits. Collaboration with these influencers might therefore assist with increasing your TikTok video reach. More significantly, they could spark your content's creativity.

Consider influencers' content performance as well as their number of followers. Make sure they are relevant to your target audience. Marketing and advertising should increase our social media presence and attract the right audience.

5. Choosing the right type of ad

Another benefit of using TikTok in your internet marketing strategy is the variety of adverts available. You may select based on your budget and the desired action from your audience. Here are several methods to advertise on TikTok:

• Branded hashtag challenge

This is the most popular ad style on the site, as users are invited to take part in a brand-sponsored action. You earn a banner on the Discover page and a special challenge page. During the campaign period of February 25 to March 5, 2021, over 6.5 million pieces of content were created, receiving 14.8 billion views.

• In-feed Ads

It's an ad that appears on a user's feed, the For You page. This form of TikTok advertising video slips in smoothly between user films, providing a non-intrusive approach to introduce your business to the audience. For this ad, choose 9:16, 1:1, or 16:9 aspect ratio with 540x960px, or 640x640px resolution. The ad display picture should have a 1:1 aspect ratio.

• Brand Takeover

When a user initially opens the app, a brand takeover appears for a few seconds before transitioning to an in-feed commercial. Using this form of TikTok advertising video provides you with higher visibility because it is the first thing people view and no other material competes with it for the first few seconds.

• Top-view Ads

Like brand takeovers, this displays when the app is initially opened. Except that it doesn't span the whole screen when you sign in. Instead, it appears briefly on the For You page before becoming a full-screen video lasting up to 60 seconds.

• Branded Effects

Personalise TikTok effects with your brand. Stickers and filters are examples. Using advertising videos allows your target audience to interact with your brand in a fun way.

With so many various methods to advertise on TikTok, the problem is to come up with amazing content ideas. Starting with what the community has been going crazy about is a good place to start when trying to come up with something new. There are a lot of current trends that you can use to your advantage, so be sure to keep an eye out for what people are loving at the time. To make the challenge real and in line with your brand, you should keep it simple and straightforward.

Need more effective social media strategies?

Connect with Team Elephant at www.elephantintheboardroom.com.au