Blog

Did you know that the average landing page converts at just 26%? That means three out of four visitors click away without signing up, buying, or even sticking around long enough to care. Ouch. But here is the good news, landing page design is constantly evolving, and 2025 is bringing some seriously exciting changes. The way people interact with websites is shifting, and if you want to grab and keep their attention, your landing pages need to keep up. So, what is changing in landing page design trends this year?

Source: ecommercebonsai.com

Well, this year, the brands that win won’t have the fanciest graphics. They will be the ones who understand their audience on a deeper level—how they think, how they scroll, and what makes them pause. Landing page design in 2025 is shifting toward something more human, more intuitive, and more alive. And if you want to stay ahead of the game, you will need to know what is coming. Ready to see what is shaping the future of landing pages? Let’s go.

What’s Inside:

• Landing Page vs. Website: What is the Difference?
• Top Landing Page Design Trends to Watch in 2025
• Make Landing Page Design Trends Work for You

Landing Page vs. Website: What is the Difference?

A landing page is a single, focused page designed for one purpose, usually to convert visitors into leads or customers. It is all about simplicity and impact, with minimal distractions, a clear call-to-action (CTA), and often tied to a specific campaign, like a Google Ads promotion or an email offer.

In contrast, a website is a more comprehensive platform that provides broader information about your business, services, and brand. It includes multiple pages, think home, about, services, and contact, offering a full experience for visitors to explore.

Often, businesses use both, a website for general brand presence and landing pages that convert leads from the focused campaigns. The key is knowing when to use each strategically to get the best results.

Top Landing Page Design Trends to Watch in 2025

Think about it, when someone lands on your page, you have got just a few seconds to grab their attention. If your design isn’t working for you, it is working against you.

Land more leads with the following landing page design trends:

Monochromatic Aesthetic

A monochromatic colour scheme keeps things clean, stylish, and professional. Instead of using multiple colours that might clash, this approach sticks to different shades of the same hue. It creates a polished look that feels modern and easy on the eyes.

It is perfect for brands that want a minimalist but high-end feel. Choose a colour representing your brand well and play around with different intensities to create balance.

Bold Typography

Words don’t just need to be read, they need to be seen. This year, landing pages will use oversized, attention-grabbing typography to make a statement. Avoid overly decorative fonts that are hard to scan. Instead, go for big, clear letters that demand attention while still fitting seamlessly with your overall design.

Hero Video

Static images are no longer enough, full-screen videos are taking over as the new standard for landing pages. Videos help build trust faster than text alone and make visitors feel like they are experiencing something instead of just reading about it.

To make the most of this trend, keep your video short and impactful. Avoid anything too flashy or distracting; the goal is to enhance the user experience, not overwhelm it.

2000s Nostalgia

Y2K aesthetics are making a comeback, bringing back neon colours, pixelated fonts, and quirky design elements inspired by the early internet. This trend taps into nostalgia, especially for Millennials and Gen Z, who grew up in the era of dial-up connections and chunky desktop computers.

But nostalgia works best when done in moderation. A splash of pixel art or a throwback font can be eye-catching, but avoid making your landing page feel outdated. Use elements that remind people of the past without sacrificing the ease and functionality of modern design.

Dynamic Landing Pages

Dynamic landing pages include subtle animations, hover effects, and real-time content updates that make the experience feel more engaging. Small details, like a button that changes colour when hovered over or a background that shifts as you scroll, keep visitors interested. Adding movement doesn’t mean making things complicated. Keep interactions simple and intuitive so they enhance the experience rather than slow it down.

Detailed Footers

This 2025, expect to see landing page footers packed with useful content. Since many visitors scroll all the way down before deciding what to do next, a well-designed footer can help keep them engaged. Organise it well, keep the design consistent with the rest of your page, and make sure it looks great on mobile devices too.

Gradient Colour Schemes

Flat colours are fading into the background as gradients become a favourite choice for web designers. Instead of a single solid colour, gradients blend two or more shades to create a smooth, eye-catching effect. When using gradients, the key is balance. Experiment with different combinations to find the right feel for your brand.

Horizontal Scrolling

Most websites scroll vertically, but in 2025, more landing pages will experiment with horizontal scrolling. This works especially well for portfolios, product showcases, and storytelling-based pages. However, horizontal scrolling needs to be done right. Many users aren’t used to it, so clear navigation cues are essential.

Full-Page Headers

Your header is the first thing visitors see, so why not make it unforgettable? Full-page headers take up the entire screen, putting your message front and centre. To make this trend work for you, keep the design uncluttered and make sure your call-to-action stands out.

Parallax Scrolling

Parallax scrolling creates a 3D-like effect by moving background elements at a different speed than the foreground. This adds depth to a page and makes the scrolling experience feel more immersive. But too much parallax can be distracting. The trick is to use it subtly, just enough to enhance the design without taking focus away from the content.

Make Landing Page Design Trends Work for You

A great landing page is more than just looking beautiful. It is also about creating experiences that grab attention and make visitors want to take action. The best brands know this, and they’re constantly evolving to stay ahead.

So, what is your next move? You could stick with the same old design and hope for the best… or you could take action and create a landing page that stops the scroll, captures attention, and drives real results. The choice is yours, but if you are ready to step it up, now is the time. Get in touch with us today, and let’s make your landing pages work harder, smarter, and better than ever before.