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The days of getting lost for words with our copywriting have finally come to an end - quite literally!

Even content curation will be simplified as a result of the upcoming AI revolution, thanks to the help of three new AI-powered tools: ChatGPT, Google’s Bards, and Bing Chatbot from Microsoft.

You may be wondering how can they help you in the content curation process. Will the content they create be up to industry standards? What are their limitations?

Let’s dive in and discover the answers as we go along!

What is ChatGPT? 

I think ChatGPT is the name on everyone’s lips. ChatGPT, the AI-powered conversational tool, has everyone talking about its human-like ability to generate full-length content from a few user prompts. But what distinguishes ChatGPT from others?

The platform was rolled out in November 2022 and utilises natural language processing to answer a variety of queries, ranging from search queries to full content requests. Yes, even if you need to take time off work, ChatGPT can write you a letter similar to the one below. How clever?

Its creator, OpenAI, is also the creator of another syndicated AI platform, DALL-E, which generates images of various types based on a user’s query. It has a free version as well as a paid version called ChatGPT Plus. 

Its primary advantage is that the content it generates is unique and not copied from another website, and it also responds quickly depending on the quality of your query. If you type in for example ‘explain the origins of the solar system in 5 paragraphs”, you will get a detailed explanation in 5 paragraphs. 

Which is a massive help to all my fellow content curators out there. But, that doesn’t mean you need you should trust ChatGPT with all of your content, because Google and other search engines have warned creators about those who abuse AIs' power in their published content. Instead, use the platform as inspiration for your content, and add your own personality to your content.

Although, just like everything else, it does have some limitations. OpenAI has already admitted that it is incapable of distinguishing between fact and unverified information and that it can generate legitimate-sounding responses that are unrelated to the queries posed. It was also brought to everyone’s attention when ChatGPT provided seemingly-biased responses to some questions, particularly those involving political opinions. 

Now onto the next.

What is Google’s “Bard”? 

Space is a fascinating subject, but it may be too technical for a 9-year-old to understand the wonders of space, even with a simple Google search. Artificial intelligence can assist in connecting knowledge to even children.

With Google needing to keep up in the growing AI arms race in the digital space, they devised their own solution - meet Bard! 

Bard, a promising AI-powered innovation set to be released soon, is set to change the way we think about search engines. It is powered by the Language Model for Dialogue Applications (LaMDA), which was trained on Internet-based datasets. 

So, how will it affect the way we use search engines?

According to  Google, the goal of Bard is to make search not only informative but also usable and conversational. A search prompt that appears to be too broad to answer will be answered with a deep understanding and insights thanks to its language models that collect information from enquiries made.

Google elaborated on this by providing the following:

"AI can be helpful in these moments, synthesizing insights for questions where there’s no one right answer. Soon, you’ll see AI-powered features in Search that distil complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web."

Conversational AI is rapidly emerging. And, with Google’s impending release of Bard, marketers like us will undoubtedly benefit greatly, from gaining insightful ideas to forging meaningful conversations. 

What is Microsoft’s AI-powered Bing chatbot? 

Most of these AI tools are conversational if you haven’t noticed yet. Microsoft’s version is as well, but it is more than just bringing conversations to the innovation-meet Microsoft’s Bing chatbot. 

Aside from gathering useful information for searches, Bing chatbot, or as Microsoft refers to it as 'your copilot for the web' aims to make search an interactive and collaborative experience.

It also reveals five new features to its standard search job, including improved search, complete and comprehensive answers, a new chat experience, a creative spark, and the new Microsoft Edge experience. All of these aspire to make searching enjoyable, not just intellectually satisfying. Doesn’t that sound promising?

Surprisingly, the Bing chatbot is also powered by OpenAI’s language learning model but Microsoft, which also invests in ChatGPT, claims that the Bing chatbot is more powerful than the former.

Consider the following example of a Bing search:

Want to make your life even simpler? Well, that is what the chatbot is functioned to do. As you can see from the example above the user inserted a query related to “places to go that are 3 hours away from London to celebrate a wedding anniversary”. It begins off with a congratulatory message and then proceeds to present the answers as if it were speaking directly to the searcher. Aside from complete responses, the human element of the response is evident throughout. 

There are an endless amount of benefits that AI technology can bring to the table, and the future of AI’s widespread use in the digital marketing world is futuristic and exciting. But remember to always proceed with caution - and keep in mind that these upgrades are meant to assist you, not replace you or make you completely reliant on them.

However, if AI cannot completely assist you with your content strategy, we are here to help! Elephant in the Boardroom’s content marketing expertise could be the missing link in your company's success, to learn more visit www.elephantintheboardroom.com.au!