What Every Brand and Business Should Know About TikTok

18 November 2019

‘I’m gonna take my horse to that Old Town Road,

I’m gonna ride till I can’t no more..”

 

You’re probably wondering what this song has to do with TikTok?

As you have already heard on the radio, the Old Town Road was popularised by Lil Nas X and the legendary Billy Ray Cyrus. But did you know that the song originally started as a meme in TikTok?