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SEO

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Writing Your Way to SEO-Friendly Blog

2 December 2019

Everybody wants to be friends with SEO. However, with its complex algorithm, it’s sure not going to win any congeniality award anytime soon. So, the effort must come to us marketers to produce favourable blogs for SEO.

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What is Black Hat SEO and Why Should it Be Avoided

21 June 2019

If you are looking to hire an expert to improve your website’s ranking on Google, the first thing you need to understand is the type of Search Engine Optimization (SEO) strategy that your service provider is planning to use. In general, SEO professionals employ either white hat or black hat SEO tactics.

How would you know the difference?

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Get Found on Google...."SEO"?

21 June 2019

So What Is SEO?

SEO (Search Engine Optimisation) improves a websites ability to rank on Google for specific products and services.

What’s the main benefit of SEO?

Your business will rank higher in search results so you’re more likely to get in front of customers who are searching for your product or service now. Get in front of customers ready to buy!

So now you've heard about SEO! Maybe you're 90% convinced that SEO works? What you probably wonder is why it is so powerful?

Did you know:

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Ultimate Website Landing Page Checklist

21 June 2019

Creating a landing page can be time consuming and even traumatising if it’s your first time. For the industry experts, we know you feel the pain. For the purpose of this article, allow us to assume this is your first time building a landing page. You’ve come to the right place and found the ultimate website landing page checklist! Next stop: lead generating, conversion-worthy landing pages.

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How to Avoid Holiday Marketing Mistakes

21 June 2019

‘Tis the season for holiday marketing magic. The season for marketers to strategically analyse their data and create campaigns that capture consumers attention and spend. During this busy time, it’s possible for even the best marketer to make marketing mistakes and commit crippling marketing sins. A lot is at stake during the silly season. Poorly planned marketing strategies and lackluster tactics may waste your time, effort and marketing budget.

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What to Look for in a Reliable Digital Marketing Consulting Firm

21 June 2019

Outsourcing is the practice of hiring a party outside the company to perform certain job functions, instead of having in-house staff. Over the past decade, outsourcing has been a major trend in human resources because not only does it cut costs, it also allows you tap into a larger pool of talented professionals who can offer their expertise and experience from anywhere in the world.

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6 Costly SEO Mistakes That Affect Your Google Rankings

21 June 2019

We all have to accept one simple truth about the Google Algorithm. It changes all the time. They regularly roll out major updates that causes huge shifts in SERP rankings and pushes down what it deems to be “spammy” content. What works today, might not work tomorrow, and the strategies you thought were serving you well might end up hurting your ranking after the next update.

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10 Tips on Driving Traffic and Leads to your Website

21 June 2019

With over 1.24 billion websites across the world wide web, there is a lot of competition out there. Nevertheless, you are not trying to attract all internet users, just capture people in your target audience & location, searching for your product or service now!

Website traffic is an important indicator and driver of business growth, as it assists you to:

  • - See how well your marketing is working

  • Gather insight about your audiences buying decisions

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7 Quick Ways to Boost Your Website Traffic

21 June 2019

If you are a business owner, you understand the power of an online presence and website traffic. 

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Tips for SEO Friendly Image Optimisation

21 June 2019

Image optimisation is one of the most important steps to take in your Search Engine Optimisation (SEO) routine. Your website needed quality graphics, images, videos, even 360 or virtual reality experiences. Why? It is what today's users expects to experience on a modern website. Failing to ensure image optimisation and tags may cause you a lot of SEO trouble in the long run.

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