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What Every Brand and Business Should Know About TikTok

18 November 2019

‘I’m gonna take my horse to that Old Town Road,

I’m gonna ride till I can’t no more..”

 

You’re probably wondering what this song has to do with TikTok?

As you have already heard on the radio, the Old Town Road was popularised by Lil Nas X and the legendary Billy Ray Cyrus. But did you know that the song originally started as a meme in TikTok?

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2020 Top Content Marketing Trends To Watch Out For

10 November 2019

There’s no dethroning content as the king of digital marketing. If anything, it’s expected to hit some more high notes in 2020, careening towards a worth of more than 400 billion dollars

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5 Video Marketing Tips To Help Grow Your Business

21 June 2019

Competition in most industries is fierce. You need to connect with your target audience and rise above the noise in a crowded market. Videos are a great marketing tool to help you achieve various goals of your business, whether it be to improve brand awareness, build trust and authority, or give indecisive prospects that extra push to finally close the sale. Optimised videos can also improve your SEO rankings and help you reach a wider audience.

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4 Secrets to Engaging Content

21 June 2019

Consistently producing engaging content can be a challenge, especially for small businesses that may not have enough resources. Marketing gurus often emphasise the importance of content marketing to generate leads and reach your business goals. It is a cost-effective tool to improve brand awareness and develop a loyal customer base. However, it does take a lot of work. Here are a few tips to help you create effective content that resonates with your target audience.

Zero-in on what makes you different

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7 Reasons Why Your Business Should Be Blogging

21 June 2019

Blogging. To blog or not to blog - that is the question.

But the real question is: are you tired of spending loads of money on expensive marketing strategies?

Are you looking for alternative ways to reach and engage your audiences but still achieve results? If you answered “yes” then read on.

2018 has been the year of video hype and for some businesses blogging may have been side lined. If you are a business owner unsure or hesitant about whether to start to blog – the short answer is yes, yes, you need to blog. Content is king and regular blogging is imperative.

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7 Creativity Techniques to Encourage Great Ideas

21 June 2019

In the digital marketing and web design realm, “ Creativity is King ” right? But how do you keep it alive?

Creativity has many definitions, but for Elephant in the Boardroom, it means experimenting, pushing boundaries, making mistakes, breaking rules and having fun.

Creativity gives birth to new and exciting ideas, that often result in ground breaking or life changing inventions and innovations.

As the great Albert Einstein once said:

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3 Tips for Powerful & Effective Visual Content

21 June 2019

If you’re a business owner, you’ve definitely come across the buzz words “content is king”. Powerful and effective visual content has the ability to covert leads into customers 6 times more than any other method. However, between saturated online platforms and your audience being presented with "information overload" and diminishing concentrations levels, how can you capture your audiences before their attention is snapped up by your local and global competitors?

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5 Reasons to Use Infographics in Website Design

21 June 2019

A good story can captivate, entrance and evoke action, which is a powerful tool right? Who doesn't love a good story! Infographics are like mini ‘visual stories‘ combining text and graphics to visually communicate often complex issues, data and information. In a noisy, information driven world, full of data and signage, infographics are a great way to simplify, grab attention and tell your story. 45% more users will click on a link if it features an infographic.

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Get Noticed with Video Content Strategies

21 June 2019

In today’s digital marketing world, videos have become part and parcel of websites. So much so that a website without video content could be considered incomplete.

 

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